Spending on Conversational Marketing to Outpace Traditional Marketing by 2012, According to New Society for New Communications Research Study, Conducted by TWI Surveys, Inc. for Joseph Jaffe
New SNCR-led research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and Joseph Jaffe. That finding and others are featured in Jaffeâ€™s new book, Join the Conversation. The […]
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