Social Media for Social Causes Study: The Results

by 2009 SNCR Fellow Geoff Livingston

While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished.

Tremendous opportunity for nonprofits

What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web.

Between blog posts on Mashable (Mashable reviews), Social Media Club and the Society of New Communications Research, 426 people responded to our 30-question survey (commissioned by The Columbus Foundation, The Saint Paul Foundation and The San Francisco Foundation).

Read the initial findings here and look for an in-depth executive summary in the next issue of SNCR’s Journal of New Communications Research.

Geoff Livingston is a 2009 Fellow of the Society for New Communications Research. He has worked as a public relations strategist in the Washington, D.C. region for 15 years. Geoff’s award-winning book on new media Now is Gone was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his experiences at Livingston Communications include Bartleby Books, United Way, Save Darfur, Network Solutions, the Consumer Electronics Association, Ford Motor Company, the Washington Nationals, Network Solutions, Sully Erna (Godsmack lead singer), Verizon Wireless and many others.

And don’t miss Geoff Livingston’s session at the upcoming NewComm Forum. Join us!