Join SNCR Founding Fellow Shel Holtz for a webinar on How To Profit From Social Media Marketing on November 19th, 11:30 am – 1:00 pm EST
Participate in this webinar and gain the core knowledge that will help you determine –
* How social media can be applied strategically in your organization to support both communication efforts and the bottom line
* Which tools to use under which circumstances
*How to make the business case for your plan, and
* How to measure the results to verify that the effort has produced profitable results.
That’s exactly the knowledge you’ll gain in this informative webinar by one of the country’s foremost marketing and communications experts. In this far-reaching overview Shel will explore the role social media can play in an organization’s communication and marketing strategy and the risks to ignoring the trend. Attendees will get tactical and strategic recommendations for maximizing results from well-known social media marketing tools such as Facebook, LinkedIn, MySpace, Twitter and YouTube. In addition, Holtz will profile offerings from such fast-emerging social media names as Seesmic, uStream, Jaiku, Pownce and There.com…and discuss how these tools can also be used to achieve marketing and sales objectives. Plus, blogging tips and tactics.
About Shel Holtz
Shel is a leading expert in new media and communications. He has more than thirty years of experience in marketing and marketing communications and is a sought after consultant and speaker. His eighth book, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand will be released this fall. He has worked with such leading organizations as Aetna, Disney, FedEx, Intel, John Deere, Petrobras, Hewitt Associates, General Mills, Applied Materials, Symantec, Raytheon, The International Monetary Fund, National Geographic, The American Red Cross and Monsanto.
Before forming Holtz Communication + Technology in 1996 Shel was the communications practice leader for Alexander & Alexander Consulting Group (since acquired by Aon Consulting). Prior to that, he was director of corporate communications for Allergan, a Fortune 400 company and served in various executive level communications roles for, respectively,Mattel, William M. Mercer, Inc., ARCO, and Transamerica.
Mr. Holtz is a five-time winner of the International Association of Business Communicators’ prestigious Gold Quill Award, recognizing excellence in business communication and an IABC Fellow, the highest honor IABC confers on its members. A much sought after speaker, Shel routinely ranks among the highest rated presenters at marketing events worldwide. At the 2006 IABC international conference — out of a field of more than 60 accomplished speakers — Shel Holtz was the #1 highest ranked speaker in the group.