Middleberg Communications and the Society for New Communications Research (SNCR) today announced a collaboration to conduct the First Annual Middleberg/SNCR Global Survey of Media in the Wired World.
The survey is a reincarnation of the highly regarded Middleberg-Ross Survey, which public relations veteran Don Middleberg previously conducted in conjunction with associate professor Steven Ross, formerly with the Columbia University Graduate School of Journalism. The survey was a valued resource for the public relations profession, chronicling journalists’ use of the Internet – detailing everything from their search patterns and email practices, to their views on the credibility of online information.
The new study will include an updated and expanded online survey as well as detailed case studies based on interviews with journalists from around the world. The research team will examine the effects of new media and communications developments, social media, and citizen journalism on journalists and the journalism profession.
All journalists are invited to participate in this research study. An online survey is available here.
Participants will receive a complimentary copy of the executive summary of the survey results and a special discount to attend the 2008 Society for New Communications Research Symposium, which will be held on Friday, November 14, 2008 at the Hotel Marlowe in Cambridge, Mass., where the initial findings will be shared.
The final results will be highlighted in the Society’s Journal of New Communications Research and published in a full report.
“I am delighted that our journalist survey work will continue. For those of us in public relations it is vital that we understand the new media channels journalists are using if we are to be effective communicators,” commented Middleberg. “Ever since I re-entered public relations two years ago after the sale of my first agency, resurrecting this study has been a major goal. One of the primary objectives of this survey is to help inform public relations professionals as to how they can communicate more efficiently and effectively with journalists, and provide more value to the journalistic community. The Society for New Communications Research is the perfect partner for this work and I look forward to an exciting first study.”
“We are honored to be a part of the re-launch of this important survey, which has a long history of providing valuable insight and information to the PR profession,” stated Jen McClure, executive director, Society for New Communications Research. “This study is needed today more than ever, due to the significant changes and developments that are affecting traditional media organizations, journalists, professional communications and the public relations industry.”