New Communications Review

New Communications Review is a publication of the Society for New Communications Research, a nonprofit 501(c)(3) think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society.

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Thursday, September 02, 2010

The SNCR Year in Review

Hello and happy new year! As we begin 2008, we’d like to reflect on the past year, and thank our Fellows and members for their participation and support of the Society for New Communications Research. Thanks to you, we enjoyed a great deal of activity, progress and growth during the past year!

The Society welcomed several new Fellows and Senior Fellows as well as many new individual and corporate members in 2007. We held another successful New Communications Forum last March ??? our third annual event ??? which was attended by nearly 450 participants. We also published another issue of the Journal of New Communications Research as well as New Communications Review. The Society???s Best Practices Committee developed three new Best Practices Tip Sheets: one on corporate social media policy development, one focused on corporate blogging best practices and one on understanding how to embrace consumer-generated media to collaborate with customers and successfully achieve co-ownership of the brand.

This summer the Society launched an Education Program to bring guest lecturers, seminars and advice about curriculum development by the Society???s Fellows to colleges and universities. The SNCR developed this program to address the fact that communications professionals and educators alike are facing the shifting paradigm to new communications and social media, but often without the latest information related to research, industry trends, case studies and best practices. The SNCR Education Program was designed to bridge this gap and provide valuable education and training opportunities to educators, students and communications professionals seeking continuing education. The Society???s Fellows have provided a wide range of guest lectures and seminars, special workshops and classes to meet the needs of colleges and universities that want to supplement their core curricula with content that addresses new communications tools and technologies, new media, Web 2.0 and developments in social media. Classes and lectures are available online (sponsored by WebEx) as well as via face-to-face instruction. In addition, the Society advises faculty in Communications, Public Relations, Marketing, Advertising, Journalism and Business departments on curricula development to address these topics.

In addition, several of our Fellows published new and important books, and many of our Fellows conducted groundbreaking research focused on new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society. In the beginning of 2007, we collaborated with SNCR Senior Fellow Joseph Jaffe to conduct the primary research for his book, Join the Conversation. In the second half of the year, we were honored to receive our first research grant from the Institute for Public Relations and Wieck Media to conduct a study entitled “New Media, New Influencers and Implications for the Public Relations Profession.” The study was conducted by a team of five SNCR Fellows including John Cass, Joseph Carrabis, Paul Gillin, Richard Nacht and Greg Peverill-Conti, with the assistance of our Newhouse School intern, Shayna Kim. The team shared their initial findings at the Society???s 2nd Annual Research Symposium in Boston in December.

Several of our Senior Fellows also conducted independent research studies and research projects on behalf of our corporate members, the results of which they also shared at the Society???s Symposium. These included a study by Dr. Nora Ganim Barnes which compared data collected from 453 colleges and universities to other new studies on the Inc. 500 and other companies, as well as America???s largest charities to provide insight into the current state of social media adoption in the U.S. In another study, Senior Fellow Joseph Carrabis examined how the language and tone of the communication in blogs suggest power relationships and determine patterns of influence. And, finally, Senior Fellow Shel Israel undertook the SAP Global Social Media Survey in which he conducted more than 50 interviews with people in 20+ countries on five continents.

In November we celebrated the Society???s 2nd anniversary, with a small reception and 2008 Preview event hosted by Voce Communications in Palo Alto, California. We concluded our year with our first open call for Fellowship applications and our 2nd annual Research Symposium and Awards Gala, which took place in Boston in early December. We were overwhelmed by the number and quality of applications we received from prospective Fellows ??? more than 40 from around the world. We were also delighted by the number and diversity of awards submissions ??? more than 100 from 10 countries representing a diversity of initiatives and media types from individuals and a wide range of organizations, including Cisco, Coca-Cola, Dell, GM, Sun Microsystems, Microsoft, IBM and many others ??? and through this process it became obvious to us that social media has come of age in the enterprise.

And, in case you haven???t noticed, we have a new website, so check out http://www.sncr.org!

It has been a full, busy and exciting year indeed. And, we have an equally busy and exciting year planned for 2008. Very shortly we will announce our 2008 Fellows. They will embark on many exciting individual research and education initiatives. In addition, they will lead on some groundbreaking research studies on behalf of our corporate members and Vendor Council members.

In addition, the Society will soon release the latest edition of the Journal of New Communications Research and has issued a call for papers for its Spring/Summer issue. And, in April we will hold the New Communications Forum 2008. Please join us! Now in its fourth year, New Communications Forum is the premier conference that brings together thought leaders and decision makers from around the globe to discuss the impact of social media and new communications on media, marketing, journalism, PR and advertising, business, culture and society. NewComm Forum is not a typical conference. The Forum provides an in-depth, hands-on exploration of the future of communications. In its short history, it has come to be known as one of the world???s leading conferences focusing on the latest trends in new emerging media and communications platforms.

Later in the year we will hold our first Fellows Retreat, and will of course hold another Research Symposium and Awards Gala in fall 2008.

We look forward to having the opportunity to continue to support the work of our Fellows as they research, educate and publish their discoveries, and we look forward to serving our individual and corporate members with unparalleled insights into how they can best utilize the latest developments in media and communications. If you???re not yet a member of the Society, we invite you to join us! We are always seeking to expand our membership and build a global virtual community of individuals and organizations who are involved and interested in new communications. Joining the Society provides you with many educational benefits and enables the SNCR to continue its ongoing research, publication and education initiatives. Ultimately, your participation helps us all to better understand the impact of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business and society.

We thank you for your support and participation in the Society for New Communications Research and wish you a great 2008!

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New Communications Conversations Podcast: Joseph Jaffe, Jim Nail & Jen McClure Discuss Conversational Marketing Study

New Communications Conversations

This New Communications Conversations podcast features a discussion between SNCR Senior Fellow Joseph Jaffe, author of the new book Join the Conversation, SNCR Vendor Council and Advisory Board member Jim Nail of Cymfony & the SNCR’s Jen McClure as they discuss and debate the findings of the recent conversational marketing study conducted by the Society in conjunction with TWI Surveys, Inc. for Joseph’s book.

Listen here.

Running time: 46:22

About the music: The intro music is called “Whoa Zone” by the Tequila Mockingbirds. Ann Wilson of Heart provides the very cool cover of Led Zeppelin’s “Immigrant Song.” The track is from her new album “Hope & Glory,” available on iTunes.

NOTE: Don’t miss the Tequila Mockingbirds live at the 2nd Annual SNCR Excellence in New Communications Awards Gala on December 5th in Boston! Register today!

[ DOWNLOAD MP3 ]

And, don’t forget to check out the New Communications Review Podcast Directory, where you will find our compilation of relevant podcasts. If you would like us to add a podcast to this list, please email us at info@sncr.org.

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SNCR Member News & Updates

SNCR Member News & Updates

The Society for New Communications Research is very pleased to welcome several new members:

Senior Fellows:

Joseph Jaffe, President & Chief Interruptor, crayon

Vendor Council Members:

Rob Key, CEO & Founder, Converseon

Jeanette Gibson, Director, New Media, Cisco

Individual & Corporate Members:

Susan Getgood, Founder, GetGood Strategic Marketing

Georgete Pereira,Social Media/Online Reputation Manager, The Dow Chemical Company

Mike Prosceno, VP. Marketplace Communications, SAP

We thank these new members for their support and participation. For more information on how to join the SNCR, visit www.sncr.org

And, here’s what some of our other members are up to:

SNCR Fellow Josh Hallett has joined Voce Communications as a new media strategist and SNCR vice president and Fellow Matthew Podboy announced that Voce Communications has relaunched VoceNation. In addition to a complete re-design, Voce has expanded its team of social media experts, including Hallett. The new site also introduces a video series featuring an interview with Rick Klau of Google, along with some other interesting new content. Congratulations to Josh and Voce!

SNCR Senior Fellow Richard Nacht, was recently named a new member of the Marketing Executives Networking Group (MENG). In addition, he was named the Co-Chair of the Online/Social Media Special Interest Group within MENG.

SNCR Organizational Affiliate, the Institute for Public Relations announced that Beth Comstock, president of NBC Universal Integrated Media, and Larry Foster, retired corporate VP-PR for Johnson & Johnson, will headline the Institute for Public Relations’ Annual Distinguished Lecture & Awards Dinner at New York City’s Yale Club on Thursday, November 8. The event will include cocktail reception, dinner and program. Tickets can be purchased through the Institute for Public Relations website for $400 each or $4,000 for a table of 10. For more information, visit www.instituteforpr.org or contact Michelle Hinson at +1 352 392-0280.

SNCR Vendor Council and advisory board member Laura Sturaitis has been named to the newly created position of senior vice president media services & product strategy. As SVP Media Services & Product Strategy, Sturaitis directs Business Wire’s U.S. Media Relations Specialists as well as ExpertSource, Licensing & Online Content Development and DataSearch Services teams. “Sturaitis’ position is critical to the continued growth of Business Wire particularly in the fast-changing media landscape in which we operate,” said Cathy Baron Tamraz, CEO of the company. “Since joining Business Wire, Laura has played a pivotal role in helping to develop our worldwide media relations team and in helping us to develop our business strategy and expand our presence in new media, as it pertains to search engine optimization, multimedia and social media in the evolution of the presentation, delivery and measurement.” Congratulations, Laura!

SNCR Fellow Elisa Camahort and co-founder of BlogHer recently announced that BlogHer, Inc. (http://blogher.com), has completed a comprehensive website redesign to meet demands from bloggers and advertisers. The site now features member blogs and video-enabled ad units.

SNCR Fellow Giovanni Rodriguez and advisory board members Chris Heuer and Ted Shelton have co-founded The Conversation Group, a new global communications consultancy devoted to “the art and science of social media.” The new consultancy combines expertise in advertising, marketing and public relations.

Our Fellows and Advisory Board members are speaking at conferences, universities and forums around the world — too many places to mention! Be on the lookout for them and we invite you to attend the Society’s upcoming events:

SNCR 2nd Anniversary Celebration & 2008 Preview ??? November 15th ??? 6:00 ??? 8:00pm ???Palo Alto, CA ??? Hosted By Voce Communications

SNCR Research Symposium & Awards Gala ??? December 5th - 6th ??? Boston, CA

Sponsored by: The Boston chapters of the American Marketing Association and the PRSA, the Institute for Public Relations, Business Wire, ClickPress, iContact, Weber Shandwick, Wieck Media.

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Spending on Conversational Marketing to Outpace Traditional Marketing by 2012, According to New Society for New Communications Research Study, Conducted by TWI Surveys, Inc. for Joseph Jaffe

SNCR Research Update

New SNCR-led research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and Joseph Jaffe. That finding and others are featured in Jaffe???s new book, Join the Conversation. The book reveals what marketers must do to become a part of the dialogue and how to leverage conversations in ways that benefit businesses, brands and lives.

In order to research his topic, Jaffe engaged the SNCR to conduct a study to assess senior PR and marketing communications professionals??? awareness and knowledge of social media and conversational marketing and their priorities for including it in their strategies and initiatives.

The findings of the study indicate that while social media adoption is still very much in its infancy, communications professionals foresee significant growth in adoption and spending over the next five years, and predict that conversational marketing will outpace traditional marketing by 2012.

Of the 260 respondents:

* 70% are currently spending 2.5% or less of their communications budgets on conversational marketing

* Two-thirds plan to increase their investment in conversation within the next twelve months

* 57% project that in five years they will be spending more on conversational marketing than traditional marketing

* 23.8% believe that spending on conversational marketing will be the same as traditional marketing in five years

In total, 81% of all respondents project that by 2012 they will spend at least as much on conversational marketing as traditional marketing.

???The rise of digital media continues to make significant inroads into the mainstream media pie,??? said Joseph Jaffe. ???Conversational marketing investment will make up the third pillar of the new marketing model.???

The journey ahead will not be without challenges, most notably in the areas of talent and capabilities, change management, research and metrics and organizational dynamics. Respondents noted that the primary obstacles currently preventing them from investing more in conversational marketing include:

???Manpower restraints??? - 51.1%

???Fear of loss of control??? - 46.9%

???Inadequate metrics??? - 45.4%

???Culture of their organizations??? - 43.5%

???Difficulty with internal sell-through??? - 35.8%

???The results of this research indicate that the industry is currently in a state of cautious experimentation with regard to social media and conversational marketing,??? commented Jen McClure, SNCR executive director. ???But most organizations seem to be preparing themselves for a significant shift in strategies and resource allocation.???

???This all suggests that over the next few years we will see not only massive budget reallocations, but also tremendous strategic and cultural realignments and organizational shifts,??? added Jaffe. ???To keep brands fresh, relevant and plugged into the conversation, marketers will need to be proactive in terms of embracing and investing in ongoing, well-structured experimentation.???

Hear Joseph Jaffe’s comments on this research here.

See the social media press release on this announcement.

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Thought for the Day: Joseph Jaffe

Thought for the Day

“Our belief is that if we bring like minds together no matter where they are in the world, we can actually create that connectedness as if we’re actually here in the same place at the same time.” - Joseph Jaffe, founder of crayon in an interview on the future of work for ABC News

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Join the Conversation - Take the Survey

SNCR Research Update

The Society for New Communications Research is delighted to announce that we are conducting our first Social Media Survey in conjunction with Joseph Jaffe. The findings of this research will be used in his new book, Join the Conversation, which will be published in this summer. We believe this study is unique in terms of its depth and particular focus and perspective.

We invite you to be a part of this conversation by taking part in this research project. Completion of the survey should take about 15 minutes. Your responses will be kept confidential by our research partner (Twisurveys, Inc.). Should you wish to do so, you can also volunteer for a more in-depth interview with Joseph Jaffe by including your name and address at the end of the survey.

To thank you for your time and participation, we would be happy to provide you with the executive summary of our research findings and an invitation to attend the Society for New Communications Research Symposium in Boston in December, where Joseph Jaffe and SNCR Research Fellows will discuss this research.

Introduction to the Survey:

New communications tools are changing the relationships between organizations, employees and consumers. They’ve enabled the creation of virtual markets and new relationships between individuals and brands. Some organizations are initiating and participating in conversations with their customers, employees, partners and industries. This is referred to in this survey as ???conversational marketing.???

Purpose of the survey:

To assess the awareness and knowledge of senior marketers of conversational marketing and their priorities for including it in their marketing and communications strategies and measurement.

PLEASE CLICK HERE TO TAKE THE SURVEY HERE NOW.

Thank you for your time and participation.

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SNCR Fellows Neville Hobson & Shel Holtz, along with Joseph Jaffe and CC Chapman Announce crayon, First Company to Launch in Second Life

SNCR Member News & Updates

By Jen McClure, Executive Director, Society for New Communications Research

SNCR Fellows Neville Hobson and Shel Holtz, along with Joseph Jaffe and CC Chapman have announced the launch ofcrayon.

The new marketing company has the distinction of being the first company to launch in Second Life. According to Hobson, crayon is unique because it “comprises a range of talented people and a collective venture that I believe will offer companies a compelling and fresh alternative. Crayon integrates consulting, agency, advisory, thought leadership and education worlds. The goal of crayon is to help our clients make sense of the recent changes and tap into them in order to differentiate themselves from their competition, participate in community-driven conversations, and stand out from the crowd.”

Holtz explained on his blog, “crayon is something of a mashup. We???re not an agency or a consulting firm, but we do bring the best of what those types of companies have to offer. We???ll approach our assignments with fresh eyes… We understand that customers (in the broadest sense of the word) are fed up with being marketed to, communicated to, advertised to. Engagement, conversation, co-creation, involvement???these are the approaches that we are anxious to bring to our assignments. Not as an afterthought or add-on, mind you, but as the cornerstone of our work.”

Crayon is the brainchild of Joseph Jaffe, author and thought leader on new marketing. CC Chapman, a pioneer in the podcasting field, a passionate advocate for new marketing, and expert in the virtual world of Second Life, rounds out the team.

Stay tuned for more on this exciting new venture from two SNCR Fellows and their impressive colleagues.

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New Communications Conversations Podcast Archives & Industry Podcast Directory

New Communications Conversations Podcast Archives

NEW COMMUNICATIONS CONVERSATIONS PODCAST ARCHIVES

  • Joseph Jaffe, Jim Nail & Jen McClure Discuss Conversational Marketing Study (Nov. 7, 2007). [ LISTEN ]
  • An Interview with JIM NAIL of Cymfony (Aug. 31, 2006). Jen McClure hosts. [ LISTEN ]
  • An Interview with SNCR Fellow BRUCE LOWRY of Novell (Aug. 1, 2006). SNCR Fellow Dan Karleen hosts. [ LISTEN ]
  • An Interview with SCOTT WILDER of QuickBooks (June 1, 2006). Jen McClure hosts. [ LISTEN ]
  • An Interview with ADAM GREENFIELD, author, Everyware: The Dawning Age of Ubiquitous Computing (May 5, 2006). Elizabeth Albrycht hosts. [ LISTEN ]
  • An interview with JEREMIAH OWYANG, global web marketing manager of Hitachi Data Systems (Feb. ‘06). Jen McClure hosts. [ LISTEN ]

  • An Interview with MATT GALLOWAY, blogger at The Basement, WOMM enthusiast (Dec. 3, 2005). Jen McClure hosts. [ LISTEN ]
  • An Interview with PHIL GOMES, Senior Counsel, Online Communications, Edelman (Sept. 29, 2005). Jen McClure hosts. [ LISTEN ]
  • We invite you to explore our New Communications Review Podcast Directory, where you will find our compilation of relevant podcasts. If you would like us to add a podcast to this list, please email us at admin@newcommblogzine.com.

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    New Communications Conversations - Archives

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    A PR Guru’s Musings
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    a shel of my former self
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    Across the Sound Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe to our podcast using the podcatcher of your choice.
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    Between the Lines
    Blawgher.com Lawyer lady talks about life, intrigued that anyone would find such crap interesting.
    Blawgher.com
    Blawgzine.com Podcast Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.
    Blog de Octavio Isaac Rojas Orduña
    BlogWrite for CEOs Debbie Weil on CEO blogs, writing a thought leadership blog..
    Build a Better Podcast Beyond Self-Expression to Communication.
    BusinessLogs
    BuzzMachine
    Church of the Customer All about word of mouth, customer evangelism and citizen marketers.
    Corporate Hallucinations
    Corporate PR
    CorporatePR Commentary on the current and future practice of corporate public relations from Albrycht McClure & Partners (A.M.P.) Communications
    Creative Conversations The Norman Agency’s Creative Director and Project Manager discuss important aspects of radio advertising creation.
    Crossroads Dispatches The generalist synthesist weblog - quite often about innovations in innovation and marketing. Juxtaposing the right brain and left. Yin and yang. Analytical and intuitive. Technical and visceral. Future and in-the-now. Intersection of technology…
    Cymfony’s Marketing Insight Insight on media measurement, market research, blogging and innovative technologies from Cymfony & guests
    Darknet
    Diary of a Shameless Self-Promoter A podcast devoted to effective self-promotion ideas hosted by Heidi Miller, a worldwide speaker and corporate presenter.
    Dick Edelman
    Digital Masters Digital Masters is a new audio program where experts discuss how technology is changing the business of media. Brought to you by the Ecast national network of ad-serving, digital-downloading jukeboxes in thousands of restaurants and taverns nationwide.
    Doc Searls Weblog
    Doc’s Podblog Where Doc Searls houses personal podcasts and show notes
    Down the Avenue Bringing passion to technology, business & life
    Drew B’s take on tech PR Tech PR blog - Inside opinion on the media, news, and technology pr
    Duct Tape Marketing
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    Earshot Edelman podcast
    Eastwikkers
    Ecast Ecast news and press releases. Host: Eric Schwartzman
    Editor’s Weblog
    Engagement by Engagement A grassroots blog to chronicle developments in the advertising industry’s Engagement challenge. This blog is led by Nielsen BuzzMetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
    Engaget Podcast
    Eric Rice 1
    Eric Rice 2
    Ether Breather Blog of Jiyan Wei
    For Immediate Release: The Hobson and Holtz Report A podcast from Neville Hobson & Shel Holtz a pair of communication professionals who think they have something to say. Hobson is based in Amsterdam, and Holtz is located in California. Their podcast is updated on Mondays and Thursdays.
    From the Front Lines of PR
    Future Tense
    How do you create a podcast? eric rice’s take on everything
    IABC Cafe
    IFTF’s Future Now
    infOpinions
    International Communications Association
    Internet Marketing Voodoo
    iPressroom iPressroom news and press releases. Host: Eric Schwartzman
    Jaffe Juice Fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe.
    Jen McClure’s Ruminations Jen McClure Shares Her Thoughts, Ideas, Articles, Papers, Reviews, Poetry, Lyrics, Photos, Ideas, Questions, Favorite Things, Frustrations, etc.
    Jupiter Research Conversations
    KDPaine’s PR Measurement Blog
    Like It Matters Brian Oberkirch Blog
    Lubetkin’s Other Blog Steve Lubetkin comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. He’s a veteran public relations practitioner and a long-time national leader in the PRSA.
    Marcom Blog
    Marketing Begins at Home David Parmet’s Blog
    Marketing Blog This marketing blog has been created to share my Marketing experiences with other marketers or anyone interested in learning more about marketing. Visit this marketing blog often for free marketing tools, information, and advice.
    Marketing Edge Short, crisp, insightful ideas on marketing, processes and societal change. From brand creation to lead generation, public relations to podcasting, all with a twist of humor and dollop of common sense. Hosted by Albert Maruggi.
    Marketing Voices Building Stronger Brands with Blogs, Podcasts & Wikis
    Marketing Vox
    Media Guerrilla
    Media Guerrilla
    Media Insider
    Media Insider
    MediaMap
    Mediashift - Mark Glaser
    Mediations
    Micropersuasion
    MiniMediaGuy
    Naked Conversations
    NevOn
    NevOn
    New Communications Conversations The latest feature from the New Communications Blogzine is New Communications Conversations, a podcast that will feature interviews with industry leaders, as well as highlight unsigned music.
    New Communications Forum
    New Media Bibliography
    New Media Musings
    On the Record… Online Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing the news media and entertainment businesses.
    Online Marketing Blog
    Our Media
    Over the River Insights from Greg Peverill- Conti
    Paul Gilin’s Blog Social Media & the Open Enterprise
    Paul Gillin’s Blog Social Media & the Open Enterprise
    Pause Jory’s thoughts while sitting still
    Performancing Helping bloggers succeed
    Phil’s Blogservations Started in 2001, this is the perso-professional weblog from Phil Gomes: Senior Counsel for Online Communications at Edelman and graduate student at USC Annenberg. This blog not only discusses PR and media matters, but Phil’s everyday observations about a
    Phil’s Blogservations
    Podcast Planet
    PodCast Radio Show PodCast Marketing from the PodCast Promenade
    PodSafe Music Network The best in new music and music podcasts from the creators of PodShow.com
    POP! PR Jots Jeremy Pepper’s blog: “What started as a diary of the trials and tribulations of starting my own public relations firm, POP! Public Relations, and has transitioned into commentary - my opinions and views - on public relations, publicity and other things t
    PR Communications
    PR Communications John Cass writes about marketing, PR and the Internet
    PR Fuel
    PR Machine
    PR Meets the WWW
    PR Opinions
    PR Squared Todd Defren’s blog
    PR Studies
    PR2.0
    Press Think - Jay Rosen
    Principled Innovation Blog moving from imagination to impact
    Public Journalism Network
    Radar O’Reilly
    Rating Agency RatingAgency.com is the first newsletter covering the people and activities of the credit rating agencies. We’ll be keeping track of personnel moves, criteria changes, and profiling the most powerful unknown players on Wall Street — the bond analysts who
    Sally Falkow’s Website Content Strategy
    San Francisco Chronicle Business Podcast Audio Highlights and the “Stories Behind the Stories” from the weekly Personal Technology section of The San Francisco Chronicle, Northern California’s Largest Newspaper. Hosts: Benny Evangelista, Marcus Chan
    SATN
    Silicon Valley Watcher
    Silicon Valley Watcher
    Small Biz Labs
    SNCR Career Center
    Social Media
    Social Media Club
    Society for New Communications Research
    Spinfluencer Eric Schwartzman’s podcast: Explaining how I think marketing, advertising, public relations, the news media and emerging technologies influence percpetions
    Strategic PR
    Strominator.com
    Syndication for Higher Ed
    Talking Communications with Farrell Kramer
    Tech Media This Week The SWMS Tech Media This Week podcast
    TED Blog Ideas that matter in technology, entertainment & design
    Telepocalypse
    The Basement
    The Big Sessions Want to know what’s on the biggest minds in interactive and traditional advertising? That’s the kind of stuff The BIG Sessions will uncover in our frank, exclusive interviews with the industry’s most influential players. With Jon Raj.
    The Future of Work
    The Good Seed
    The Mercury News A+E Interactive
    The New PR Wiki
    Trafcom News What’s new in print, new media and face-to-face communications — by Donna Papacosta of Trafalgar Communications.
    VoIP Watch
    We the Media
    Web Directory
    Web Strategy by Jeremiah Jeremiah discusses effective web strategies, customer focused marketing, emerging technologies, and other related geek-speak made simple. These thoughts are his own, and none others.
    Worker Bees Blog

    Important Resources:

    A PR Guru’s Musings
    A Shel of my Former Self
    a shel of my former self
    A to Z of Social Media
    Across the Sound Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe to our podcast using the podcatcher of your choice.
    Active Voice
    Active Voice
    Adventures in Business Communications
    Adverblog a blog about advertising and mobile marketing. It features interactive, print, tv, guerilla, mobile and outdoor campaigns from all over the world, but it has a special focus on Europe.
    Andy Lark’s Blog
    Angie McKaig design. geekery. business. culture
    Armchair Environmentalist
    Berkshire Blog
    Bernaise Source Mapping the brave new world of new media, the PR profession, news & Web 2.0
    Between the Lines
    Blawgher.com Lawyer lady talks about life, intrigued that anyone would find such crap interesting.
    Blawgher.com
    Blawgzine.com Podcast Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.
    Blog de Octavio Isaac Rojas Orduña
    BlogWrite for CEOs Debbie Weil on CEO blogs, writing a thought leadership blog..
    Build a Better Podcast Beyond Self-Expression to Communication.
    BusinessLogs
    BuzzMachine
    Church of the Customer All about word of mouth, customer evangelism and citizen marketers.
    Corporate Hallucinations
    Corporate PR
    CorporatePR Commentary on the current and future practice of corporate public relations from Albrycht McClure & Partners (A.M.P.) Communications
    Creative Conversations The Norman Agency’s Creative Director and Project Manager discuss important aspects of radio advertising creation.
    Crossroads Dispatches The generalist synthesist weblog - quite often about innovations in innovation and marketing. Juxtaposing the right brain and left. Yin and yang. Analytical and intuitive. Technical and visceral. Future and in-the-now. Intersection of technology…
    Cymfony’s Marketing Insight Insight on media measurement, market research, blogging and innovative technologies from Cymfony & guests
    Darknet
    Diary of a Shameless Self-Promoter A podcast devoted to effective self-promotion ideas hosted by Heidi Miller, a worldwide speaker and corporate presenter.
    Dick Edelman
    Digital Masters Digital Masters is a new audio program where experts discuss how technology is changing the business of media. Brought to you by the Ecast national network of ad-serving, digital-downloading jukeboxes in thousands of restaurants and taverns nationwide.
    Doc Searls Weblog
    Doc’s Podblog Where Doc Searls houses personal podcasts and show notes
    Down the Avenue Bringing passion to technology, business & life
    Drew B’s take on tech PR Tech PR blog - Inside opinion on the media, news, and technology pr
    Duct Tape Marketing
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    Earshot Edelman podcast
    Eastwikkers
    Ecast Ecast news and press releases. Host: Eric Schwartzman
    Editor’s Weblog
    Engagement by Engagement A grassroots blog to chronicle developments in the advertising industry’s Engagement challenge. This blog is led by Nielsen BuzzMetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
    Engaget Podcast
    Eric Rice 1
    Eric Rice 2
    Ether Breather Blog of Jiyan Wei
    For Immediate Release: The Hobson and Holtz Report A podcast from Neville Hobson & Shel Holtz a pair of communication professionals who think they have something to say. Hobson is based in Amsterdam, and Holtz is located in California. Their podcast is updated on Mondays and Thursdays.
    From the Front Lines of PR
    Future Tense
    How do you create a podcast? eric rice’s take on everything
    IABC Cafe
    IFTF’s Future Now
    infOpinions
    International Communications Association
    Internet Marketing Voodoo
    iPressroom iPressroom news and press releases. Host: Eric Schwartzman
    Jaffe Juice Fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe.
    Jen McClure’s Ruminations Jen McClure Shares Her Thoughts, Ideas, Articles, Papers, Reviews, Poetry, Lyrics, Photos, Ideas, Questions, Favorite Things, Frustrations, etc.
    Jupiter Research Conversations
    KDPaine’s PR Measurement Blog
    Like It Matters Brian Oberkirch Blog
    Lubetkin’s Other Blog Steve Lubetkin comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. He’s a veteran public relations practitioner and a long-time national leader in the PRSA.
    Marcom Blog
    Marketing Begins at Home David Parmet’s Blog
    Marketing Blog This marketing blog has been created to share my Marketing experiences with other marketers or anyone interested in learning more about marketing. Visit this marketing blog often for free marketing tools, information, and advice.
    Marketing Edge Short, crisp, insightful ideas on marketing, processes and societal change. From brand creation to lead generation, public relations to podcasting, all with a twist of humor and dollop of common sense. Hosted by Albert Maruggi.
    Marketing Voices Building Stronger Brands with Blogs, Podcasts & Wikis
    Marketing Vox
    Media Guerrilla
    Media Guerrilla
    Media Insider
    Media Insider
    MediaMap
    Mediashift - Mark Glaser
    Mediations
    Micropersuasion
    MiniMediaGuy
    Naked Conversations
    NevOn
    NevOn
    New Communications Conversations The latest feature from the New Communications Blogzine is New Communications Conversations, a podcast that will feature interviews with industry leaders, as well as highlight unsigned music.
    New Communications Forum
    New Media Bibliography
    New Media Musings
    On the Record… Online Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing the news media and entertainment businesses.
    Online Marketing Blog
    Our Media
    Over the River Insights from Greg Peverill- Conti
    Paul Gilin’s Blog Social Media & the Open Enterprise
    Paul Gillin’s Blog Social Media & the Open Enterprise
    Pause Jory’s thoughts while sitting still
    Performancing Helping bloggers succeed
    Phil’s Blogservations Started in 2001, this is the perso-professional weblog from Phil Gomes: Senior Counsel for Online Communications at Edelman and graduate student at USC Annenberg. This blog not only discusses PR and media matters, but Phil’s everyday observations about a
    Phil’s Blogservations
    Podcast Planet
    PodCast Radio Show PodCast Marketing from the PodCast Promenade
    PodSafe Music Network The best in new music and music podcasts from the creators of PodShow.com
    POP! PR Jots Jeremy Pepper’s blog: “What started as a diary of the trials and tribulations of starting my own public relations firm, POP! Public Relations, and has transitioned into commentary - my opinions and views - on public relations, publicity and other things t
    PR Communications
    PR Communications John Cass writes about marketing, PR and the Internet
    PR Fuel
    PR Machine
    PR Meets the WWW
    PR Opinions
    PR Squared Todd Defren’s blog
    PR Studies
    PR2.0
    Press Think - Jay Rosen
    Principled Innovation Blog moving from imagination to impact
    Public Journalism Network
    Radar O’Reilly
    Rating Agency RatingAgency.com is the first newsletter covering the people and activities of the credit rating agencies. We’ll be keeping track of personnel moves, criteria changes, and profiling the most powerful unknown players on Wall Street — the bond analysts who
    Sally Falkow’s Website Content Strategy
    San Francisco Chronicle Business Podcast Audio Highlights and the “Stories Behind the Stories” from the weekly Personal Technology section of The San Francisco Chronicle, Northern California’s Largest Newspaper. Hosts: Benny Evangelista, Marcus Chan
    SATN
    Silicon Valley Watcher
    Silicon Valley Watcher
    Small Biz Labs
    SNCR Career Center
    Social Media
    Social Media Club
    Society for New Communications Research
    Spinfluencer Eric Schwartzman’s podcast: Explaining how I think marketing, advertising, public relations, the news media and emerging technologies influence percpetions
    Strategic PR
    Strominator.com
    Syndication for Higher Ed
    Talking Communications with Farrell Kramer
    Tech Media This Week The SWMS Tech Media This Week podcast
    TED Blog Ideas that matter in technology, entertainment & design
    Telepocalypse
    The Basement
    The Big Sessions Want to know what’s on the biggest minds in interactive and traditional advertising? That’s the kind of stuff The BIG Sessions will uncover in our frank, exclusive interviews with the industry’s most influential players. With Jon Raj.
    The Future of Work
    The Good Seed
    The Mercury News A+E Interactive
    The New PR Wiki
    Trafcom News What’s new in print, new media and face-to-face communications — by Donna Papacosta of Trafalgar Communications.
    VoIP Watch
    We the Media
    Web Directory
    Web Strategy by Jeremiah Jeremiah discusses effective web strategies, customer focused marketing, emerging technologies, and other related geek-speak made simple. These thoughts are his own, and none others.
    Worker Bees Blog

    Podcast Feeds:

    A PR Guru’s Musings
    A Shel of my Former Self
    a shel of my former self
    A to Z of Social Media
    Across the Sound Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast. Please subscribe to our podcast using the podcatcher of your choice.
    Active Voice
    Active Voice
    Adventures in Business Communications
    Adverblog a blog about advertising and mobile marketing. It features interactive, print, tv, guerilla, mobile and outdoor campaigns from all over the world, but it has a special focus on Europe.
    Andy Lark’s Blog
    Angie McKaig design. geekery. business. culture
    Armchair Environmentalist
    Berkshire Blog
    Bernaise Source Mapping the brave new world of new media, the PR profession, news & Web 2.0
    Between the Lines
    Blawgher.com Lawyer lady talks about life, intrigued that anyone would find such crap interesting.
    Blawgher.com
    Blawgzine.com Podcast Analysis and commentary on the law as it relates to evolving communications tools and technologies and the media. Hosted by Elizabeth L. Fletcher.
    Blog de Octavio Isaac Rojas Orduña
    BlogWrite for CEOs Debbie Weil on CEO blogs, writing a thought leadership blog..
    Build a Better Podcast Beyond Self-Expression to Communication.
    BusinessLogs
    BuzzMachine
    Church of the Customer All about word of mouth, customer evangelism and citizen marketers.
    Corporate Hallucinations
    Corporate PR
    CorporatePR Commentary on the current and future practice of corporate public relations from Albrycht McClure & Partners (A.M.P.) Communications
    Creative Conversations The Norman Agency’s Creative Director and Project Manager discuss important aspects of radio advertising creation.
    Crossroads Dispatches The generalist synthesist weblog - quite often about innovations in innovation and marketing. Juxtaposing the right brain and left. Yin and yang. Analytical and intuitive. Technical and visceral. Future and in-the-now. Intersection of technology…
    Cymfony’s Marketing Insight Insight on media measurement, market research, blogging and innovative technologies from Cymfony & guests
    Darknet
    Diary of a Shameless Self-Promoter A podcast devoted to effective self-promotion ideas hosted by Heidi Miller, a worldwide speaker and corporate presenter.
    Dick Edelman
    Digital Masters Digital Masters is a new audio program where experts discuss how technology is changing the business of media. Brought to you by the Ecast national network of ad-serving, digital-downloading jukeboxes in thousands of restaurants and taverns nationwide.
    Doc Searls Weblog
    Doc’s Podblog Where Doc Searls houses personal podcasts and show notes
    Down the Avenue Bringing passion to technology, business & life
    Drew B’s take on tech PR Tech PR blog - Inside opinion on the media, news, and technology pr
    Duct Tape Marketing
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    E-communications & Community Maurene Caplan Grey explores the impact of e-communications, collaboration and new media in shaping business communities
    Earshot Edelman podcast
    Eastwikkers
    Ecast Ecast news and press releases. Host: Eric Schwartzman
    Editor’s Weblog
    Engagement by Engagement A grassroots blog to chronicle developments in the advertising industry’s Engagement challenge. This blog is led by Nielsen BuzzMetrics and supported by the Advertising Research Foundation (ARF) and the American Association of Advertising Agencies (AAAA).
    Engaget Podcast
    Eric Rice 1
    Eric Rice 2
    Ether Breather Blog of Jiyan Wei
    For Immediate Release: The Hobson and Holtz Report A podcast from Neville Hobson & Shel Holtz a pair of communication professionals who think they have something to say. Hobson is based in Amsterdam, and Holtz is located in California. Their podcast is updated on Mondays and Thursdays.
    From the Front Lines of PR
    Future Tense
    How do you create a podcast? eric rice’s take on everything
    IABC Cafe
    IFTF’s Future Now
    infOpinions
    International Communications Association
    Internet Marketing Voodoo
    iPressroom iPressroom news and press releases. Host: Eric Schwartzman
    Jaffe Juice Fresh new marketing perspective and commentary from industry thought leader and author Joseph Jaffe.
    Jen McClure’s Ruminations Jen McClure Shares Her Thoughts, Ideas, Articles, Papers, Reviews, Poetry, Lyrics, Photos, Ideas, Questions, Favorite Things, Frustrations, etc.
    Jupiter Research Conversations
    KDPaine’s PR Measurement Blog
    Like It Matters Brian Oberkirch Blog
    Lubetkin’s Other Blog Steve Lubetkin comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. He’s a veteran public relations practitioner and a long-time national leader in the PRSA.
    Marcom Blog
    Marketing Begins at Home David Parmet’s Blog
    Marketing Blog This marketing blog has been created to share my Marketing experiences with other marketers or anyone interested in learning more about marketing. Visit this marketing blog often for free marketing tools, information, and advice.
    Marketing Edge Short, crisp, insightful ideas on marketing, processes and societal change. From brand creation to lead generation, public relations to podcasting, all with a twist of humor and dollop of common sense. Hosted by Albert Maruggi.
    Marketing Voices Building Stronger Brands with Blogs, Podcasts & Wikis
    Marketing Vox
    Media Guerrilla
    Media Guerrilla
    Media Insider
    Media Insider
    MediaMap
    Mediashift - Mark Glaser
    Mediations
    Micropersuasion
    MiniMediaGuy
    Naked Conversations
    NevOn
    NevOn
    New Communications Conversations The latest feature from the New Communications Blogzine is New Communications Conversations, a podcast that will feature interviews with industry leaders, as well as highlight unsigned music.
    New Communications Forum
    New Media Bibliography
    New Media Musings
    On the Record… Online Get the story behind the story as reporters from the mainstream media and newsmakers discuss how information technology is changing the news media and entertainment businesses.
    Online Marketing Blog
    Our Media
    Over the River Insights from Greg Peverill- Conti
    Paul Gilin’s Blog Social Media & the Open Enterprise
    Paul Gillin’s Blog Social Media & the Open Enterprise
    Pause Jory’s thoughts while sitting still
    Performancing Helping bloggers succeed
    Phil’s Blogservations Started in 2001, this is the perso-professional weblog from Phil Gomes: Senior Counsel for Online Communications at Edelman and graduate student at USC Annenberg. This blog not only discusses PR and media matters, but Phil’s everyday observations about a
    Phil’s Blogservations
    Podcast Planet
    PodCast Radio Show PodCast Marketing from the PodCast Promenade
    PodSafe Music Network The best in new music and music podcasts from the creators of PodShow.com
    POP! PR Jots Jeremy Pepper’s blog: “What started as a diary of the trials and tribulations of starting my own public relations firm, POP! Public Relations, and has transitioned into commentary - my opinions and views - on public relations, publicity and other things t
    PR Communications
    PR Communications John Cass writes about marketing, PR and the Internet
    PR Fuel
    PR Machine
    PR Meets the WWW
    PR Opinions
    PR Squared Todd Defren’s blog
    PR Studies
    PR2.0
    Press Think - Jay Rosen
    Principled Innovation Blog moving from imagination to impact
    Public Journalism Network
    Radar O’Reilly
    Rating Agency RatingAgency.com is the first newsletter covering the people and activities of the credit rating agencies. We’ll be keeping track of personnel moves, criteria changes, and profiling the most powerful unknown players on Wall Street — the bond analysts who
    Sally Falkow’s Website Content Strategy
    San Francisco Chronicle Business Podcast Audio Highlights and the “Stories Behind the Stories” from the weekly Personal Technology section of The San Francisco Chronicle, Northern California’s Largest Newspaper. Hosts: Benny Evangelista, Marcus Chan
    SATN
    Silicon Valley Watcher
    Silicon Valley Watcher
    Small Biz Labs
    SNCR Career Center
    Social Media
    Social Media Club
    Society for New Communications Research
    Spinfluencer Eric Schwartzman’s podcast: Explaining how I think marketing, advertising, public relations, the news media and emerging technologies influence percpetions
    Strategic PR
    Strominator.com
    Syndication for Higher Ed
    Talking Communications with Farrell Kramer
    Tech Media This Week The SWMS Tech Media This Week podcast
    TED Blog Ideas that matter in technology, entertainment & design
    Telepocalypse
    The Basement
    The Big Sessions Want to know what’s on the biggest minds in interactive and traditional advertising? That’s the kind of stuff The BIG Sessions will uncover in our frank, exclusive interviews with the industry’s most influential players. With Jon Raj.
    The Future of Work
    The Good Seed
    The Mercury News A+E Interactive
    The New PR Wiki
    Trafcom News What’s new in print, new media and face-to-face communications — by Donna Papacosta of Trafalgar Communications.
    VoIP Watch
    We the Media
    Web Directory
    Web Strategy by Jeremiah Jeremiah discusses effective web strategies, customer focused marketing, emerging technologies, and other related geek-speak made simple. These thoughts are his own, and none others.
    Worker Bees Blog

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