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Society for New Communications Research Announces Call for Submissions for 2009 Excellence in New Communications Awards

Prestigious Awards Honor Excellence in New Media and Communications, Social Media and ICT Developments

The Society for New Communications Research today announced a call for entries for the 2009 Excellence in New Communications Awards.

This prestigious awards program honors the work of corporations, governmental and nonprofit organizations, educational institutions, media outlets and individuals who are innovating the use of social media, ICT, mobile media, online communities and virtual worlds and collaborative technologies in the areas of business, media, and professional communications, including advertising, marketing, public relations and corporate communications, as well as entertainment, education, politics, and social initiatives.

Awards are granted in six divisions: Corporate, Government, Media, Nonprofit/NGO, Academic and Technology Innovation (for New Communications and Social Media Technology Vendors), and in twelve categories: Online Reputation Management; Behind the Firewall; Influencer Relations; External Communications & Communities; Collaboration & Co-creation; New Media Creation; Online Publishing; Mobile Media; Microblogging; Social CRM; and Measurement Innovation.

Entrants are asked to submit case studies detailing their initiatives and technologies. The winning case studies are published by SNCR and New Communications Review and the winners will be honored at the 2009 Society for New Communications Research Symposium & Awards Gala, which will be held November 5-6 at the Harvard Faculty Club in Cambridge, Mass. and hosted by SNCR Fellow Paul Gillin.

Entry guidelines and the online entry form can be found at http://www.sncr.org/awards. The deadline for submissions is September 7th, 2009. No extensions will be granted.

Popularity: 58% [?]

Is AP the Worst Content Thief?

By SNCR Senior Fellow Paul Gillin

A new blog called The Future Of Newspapers features a guest column by veteran Denver sports writer Dave Krieger that poses a curious question: How can the Associated Press proposed to champion the intellectual property rights of newspapers when the AP is itself the worst violator of those rights? Krieger notes that readers don’t make a distinction between the source of information and where they consume it. News from the Denver Post that appears on ESPN.com is presumed to be from ESPN.

“Why should any newspaper in the Internet age be a member of an organization that takes that paper’s original material, rewrites it and distributes it around the world without attribution or compensation? In fact, an organization that charges the newspaper for the privilege?” The AP had some utility when newspapers were expected to provide national and international coverage, but obligation is gone now. For most metro dailies, the AP is nothing more than a subscription service that pirates their content and distributes it free on the Internet. He has a point.

The previous article was originally published on Paul's blog, Newspaper Deathwatch. It is re-published here with permission.

Don't miss Paul Gillin's keynote presentation with JD Lasica World Without Media: What Will Fill the Void? at NewComm Forum, April 27-29 in San Francisco! Register now and use discount code SNCRFRIEND at save $100

Paul Gillin is a Senior Fellow and a Advisory Board member of the Society for New Communications Research. He is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for Business 2.0 magazine, and his forthcoming book, The New Influencers chronicling the changes in markets being driven by the new breed of bloggers and podcasters, will be published by Quill Driver Books in Spring, 2007. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul blogs at www.paulgillin.com.

Popularity: 22% [?]

Join SNCR Senior Fellow Paul Gillin for "Social Networks: The New Architecture of the Web" Webinar

A KDMC Webinar with Poynter/NewsU
Tuesday, April 14, 2 p.m. ET

This one-hour webinar will examine the secrets of social networking and offer ideas for how to adopt them as a foundation for reader communities. You will learn:

* Why online "friends" are the foundation of social networks' appeal
* How trusted sources are migrating from mass media to friends' networks
* From examples of news organizations that are leveraging social networks to extend their influence
* What newspapers can do right now to tap into emerging communities

Register here: http://www.newsu.org/courses/course_detail.aspx?id=kdmc_socialWebinar09

Popularity: 17% [?]

SNCR Announces Availability of New Research Report

The Society for New Communications Research is very pleased to announce the completion and availability of the research report, "Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media." The new report features case studies and interviews with social media leaders and innovators from Dell, Comcast, The Consumerist, Ripoff Report, and consumers.

The report also features detailed findings from a survey of more than 300 consumers focused on how their brand perceptions and purchasing behavior is increasingly influenced by their use of online tools and social media to read, research, and share their customer care experiences.

The study was led by a team of five SNCR Research Fellows: Dr. Nora Ganim Barnes, Ph.D., Paul Gillin, John Cass, Susan Getgood, and Francois Gossieaux.

The report, which was sponsored by Nuance Communications, is available as a free .pdf download through the Society’s e-store. Hard copies are also available for purchase (free to SNCR members).

Popularity: 31% [?]

New Marketing Summit to be Held in Boston October 14th - 15th

SNCR Senior Fellow Paul Gillin, has teamed up with David Meerman Scott, Chris Brogan, Don Peppers and a host of other new-media marketing practitioners for a new event, the New Marketing Summit.

And, Paul's been kind enough to offer a discount to SNCR members and readers of the NewComm Review. Register with code PAULVIP, and you'll get a $200 discount off the $795 registration. Beginning today, you can also use that code to shave $50 off the fee for the Monday evening exhibits reception.

A few event highlights:

* Niches, Microniches, and Social Networks
* Videoblogs, Podcasts, New Media, and the Impact on Marketing
* Search Engine Secrets
* Brands and Reputation in an All Media World
* Unlocking the Puzzle of Marketing Within Games
* Interactive Digital: Beyond Flashy-Shiny-Fast

Paul will be opening day two of the conference on Oct. 15, speaking on the topic of "Profiting from Engagement: Why Content is the New Currency of Marketing." This session will focus on new research conducted by Paul on behalf of SNCR and his latest independent research and thinking on the market changes that are being brought about by a new breed of empowered customers who use their blogs, Facebook groups, recommendation engines and social shopping sites to define the terms of marketing engagement. Customers now largely control the brand and image of the companies they do business with. Don’t you think you should know all you can about those dynamics?

Register now at http://gonewmarketing.com and use code PAULVIP to take advantage of the $200. registration discount.

Popularity: 21% [?]

SNCR Sr. Fellow Paul Gillin & Chris Brogan to Lead Social Media Bootcamp

Paul Gillin and Chris Brogan will co-host a one-day intensive seminar on September 9th in Needham, Mass. The New Marketing Boot Camp will feature an impressive group of successful marketers who are putting social media tools into practice. For more information and to register, click here.

Popularity: 21% [?]

Social Media Tools Don't Matter

by Paul Gillin, Senior Fellow, Society for New Communications Research

Here’s a question I hear from marketers all the time: “We want to launch a corporate blog, but we don’t know how to go about it. Where should we start?”

My answer is that you should start a couple of steps back from where you are. Social media tools – whether they’re blogs, online communities, instructional videos or something else - don’t solve anything unless they address a specific business need. Don’t use social media for its own sake. Use it to accomplish an objective.

Unfortunately, the temptation is difficult to resist. Lots of businesses are experimenting with social media tools these days. It’s natural to think that they know something the rest of us don’t, but the reality is that most people are still kicking tires right now. There are some very successful companies like Apple Computer that are doing nothing with social media because they don’t have to. If the tools aren’t right for your culture or your business, don’t use them.

Whatever you do, don’t start the decision process with technology. The choice of a social media tool is no more relevant to the success of a campaign than is the choice of paint to the structural integrity of a house. Many tools are flexible enough to be used for multiple purposes and some strategic goals require you to leverage many tools in concert.

Stop and consider the problem or opportunity you’re trying to address. Here are a few possible business objectives, with the best tool options listed in parentheses.

* Build customer community (blog, video, social network, private community, virtual world)
* Counter negative publicity (blog, podcast, video, customer reviews)
* Crisis management (blog, video, social network, virtual world)
* Customer conversation (blog, social network, private community, virtual world)
* Generate website traffic (blog, video, customer reviews)

Many more examples will be explored in my forthcoming book, Secrets of Social Media Marketing. It will be available this fall and you can pre-order it on Amazon right now. I also recommend reading Groundswell, the new book by Charlene Li and Josh Bernoff of Forrester Research. It has some excellent advice on how to take a disciplined approach to social media selection.

Note that blogs appear next to every bullet point listed above. That doesn’t mean blogs are a panacea. They are the easiest form of social media to implement, but far greater leverage may derive from more complex tools like customer communities. You should choose media based upon your budget, staff resources and commitment. It’s often best to start small and grow your social media footprint as you become more fluent with the tools. Blogs are a good starting point, but you may need stronger medicine after a while.

Keep in mind the importance of balancing between ease of use, simplicity of deployment and functionality. Many social media tools can be used for multiple purposes. You may be better off starting with a tool that you understand well rather than deploying a somewhat richer solution that carries a steep learning curve.

If you keep the tools secondary and work outward from the business goal, you’re far more likely to reap the rewards of your efforts.

This article was originally published in Paul Gillin's Social Media Report newsletter. You can subscribe at www.gillin.com.

Paul Gillin is a Senior Fellow and a Advisory Board member of the Society for New Communications Research. He is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for Business 2.0 magazine, and The New Influencers. Gillin specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He is particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Paul blogs at www.paulgillin.com.

Popularity: 15% [?]

SNCR Releases Findings of New Study: "New Media, New Influencers & Implications for the Public Relations Profession"

By Paul Gillin, Senior Fellow, Society for New Communications Research

The following is the executive summary of a research study conducted by a team of Fellows of the Society for New Communications Research, made possible by a grant from the Institute for Public Relations and Wieck Media. The full report will soon be made available by the SNCR and the Institute for Public Relations to their members and the industry.

Marketers and public relations professionals today are confronted with an astounding array of new communications channels. Internet-based social media tools like blogs, podcasts, online video and social networks are giving voice to the opinions of millions of consumers. While mainstream media continues to play a vital role in the dissemination of information, even these traditional channels are increasingly being influenced by online conversations.

The “new influencers” are beginning to tear at the fabric of marketing as it has existed for 100 years, giving rise to a new style of marketing that is characterized by conversation and community. Marketers are responding to these forces with a mixture of excitement, fear and fascination. They’re alarmed at the prospect of ceding control of their messages to a community of unknowns. Yet at the same time they’re excited about the prospect of leveraging theese same tools to speak directly to their constituents without the involvement of media intermediaries.

The Society for New Communications Research set out to conduct an examination of how influence patterns are changing and how communications professionals are addressing those changes by adopting social media. The goals were to discover how organizations:
• Define new influencers
• Communicate and create relationships with them
• Use social media to create influence and
• Measure the effects of these efforts
The larger goal of the study was to use these discoveries to offer a set of recommendations to professional communicators.

Download the full whitepaper here:

The findings and case studies gathered as a part of this study will be discussed in a special presentation at NewComm Forum. Also, Paul Gillin and Nick Hayes will be featured in a Keynote Conversation discussing "The Complexities of Influencer Marketing." Don't miss out. Join us & register today!

Popularity: 20% [?]

SNCR Executive Director Jen McClure Featured on Tech PR War Stories

SNCR Fellows Paul Gillin and David Strom interview SNCR executive director Jen McClure on the 50th episode of their popular podcast series, Tech PR War Stories

The Social Media Think Tank 

The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event in the New Communications Forum, a multi-day multi-track conference that features top speakers and results of the group’s most recent research. It also hosts the New Communications Research Symposium, a more intimate gathering on the east coast each fall.

Jen McClure’s passion for new media is the fuel that drives SNCR. In this interview, she talks about how the group was founded, the four new research studies that will debut at the New Communications Forum in April and what value PR professionals are getting out of their SNCR membership.

BTW, Tech PR War Stories listeners can take advantage of a $100 discount. Just use code NCF08100 when you register.

Download the podcast (16:05)

Popularity: 23% [?]

SNCR 2007 Symposium Recap

The Fellows and members of the Society for New Communications Research and nearly 100 communications professionals gathered last week at the Colonnade Hotel in Boston, Mass. for the 2nd Annual Society for New Communications Research Symposium & Awards Gala. The event began with an opening keynote address by SNCR Senior Fellow Dr. Nora Ganim Barnes, Ph.D. of the University of Massachusetts. Dr. Barnes' presentation compare data collected from 453 colleges and universities to other new studies on the Inc. 500 and other companies, as well as America’s largest charities, providing insight into the current state of social media adoption in the U.S.

Access the full presentation here.

Dr. Barnes' presentation was followed by the 2nd Annual SNCR Excellence in New Communications Awards Gala. Read synopses of all the winning case studies here.

On December 6th, the symposium began with the initial findings of new SNCR research study titled, "New Media, New Influencers & Implications for the PR Profession." The research team consisted of SNCR Fellows John Cass, Paul Gillin, Richard Nacht and Greg Peverill-Conti. The study was made possible by a grant from the Institute for Public Relations and Wieck Media. The full presentation can be downloaded here.

SNCR Senior Fellow Joseph Carrabis presented the results of a research project, titled "The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium."

The symposium also featured three panel discussions featuring the top award winners in the SNCR's Excellence in New Communications Awards program. The first panel, moderated by SNCR Fellow David Parmet, featured Michael Donnelly of Coca-Cola with Stephen Voltz of EepyBird.com, Ricardo Guerrero of Dell, Tim Allik of Topaz Partners representing the Scuderi Group, Christopher Barger of General Motors and Sandra Belknap of Sun Microsystems. Listen to the panel discussion here, courtesy of David Parmet. Thanks David!

SNCR Senior Fellow Katie Paine moderated a panel of winners in the nonprofit division, which included Elizabeth Pigg of Edelman representing the American Heart Association, Randy Roberson of H.E.L.P. and Ric Martel of the AIDS Foundation of Chicago. And, Greg Peverill-Conti explored award-winning Second Life initiatives with Aaron of Text 100 on behalf of Cisco and Constantin Basturea of Converseon.

The SNCR Symposium closed with a presentation by SNCR Senior Fellow Shel Israel and SNCR Corporate Member Mike Prosceno, VP of Social Media for SAP. The two shared the results of the SAP Global Social Media Survey. Access the full presentation here.

Bill Ives posted a very comprehensive summary of the two-day event on Corante's Fast Forward blog. You can check out his posts here:

Blogging at the Society for New Communications Research:

Social Media Success Stories: SNCR 2007 Winners - Part 2

Social Media & The Non-profits at the SNCR - Part 3

Online Communities & Virtual World from SNCR - Part 4

Social Media Global Trends from SNCR - Part 5

Thank you very much, Bill!

There are also a ton of photos available on Flickr. Check them out!

And, there was a lot of Twittering ("tweeting"?) going on throughout the event at http://twitter.com/SNCR. Thanks so much to SNCR Fellow Constantin Basturea for finally getting us going on Twitter. We invite you to join the conversation!

If you enjoyed this SNCR event, or if you weren't able to make it this time, please make sure you save the dates April 22-25 to join us in Sonoma County, CA for NewComm Forum '08!

Popularity: 60% [?]

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