• Home
• Media Kit
• Archives
• Contact Us
• Podcasts
  • NewComm Conversations
  • Podcast Directory
• enewsletter

Subscribe

New Communications Case Studies & Whitepapers

by Admin

NewComm Case Studies & Whitepapers

SNCR SEEKS CASE STUDY CANDIDATES:

The Society for New Communications Research is seeking candidates for case studies on corporate blogging policy best practices.

If you have responsibility for the development of a corporate blogging initiative for a Fortune 500 company that has been in place for at least one year, and you would like to be interviewed for a case study to be published by the SNCR and featured at this Fall's Symposium, please contact Jen McClure at 650-331-0083 or jmcclure@sncr.org.

Visit our growing collection of case studies and whitepapers:

If you would like to add to this repository, please send a .pdf file or a link to the document to jmcclure@sncr.org.

Advantage Rent-a-Car - an iCrossing Case Study

Annie's Homegrown

Affinia - - an iCrossing Case Study

AutomationDirect - a Websourced, Inc. Case Study

Making Search Count: The Launch of Bloomba

Crabtree & Evelyn - an iCrossing Case Study

Dark Blogs Case Study 01 - A European Pharmaceutical Group - (Corante Research)

Disposable Medical - - a Websourced, Inc. Case Study

ediets.com - - an iCrossing Case Study

Edge Studio - a Websourced, Inc. Case Study

Fairmont Hotels & Resorts - - an iCrossing Case Study

Fortune 500 Pharmaceutical Company

Fortune 1000 Automotive Firm: A Cymfony Case Study

Fortune 100 Technology Firm: A Cymfony Case Study

Genworth Financial - - an iCrossing Case Study

GM: How GM's Fastlane Blog was Born

IBM

Ingenuware - a Websourced, Inc. Case Study

Intuit Case Study: All Action, No Talk for QuickBooks Online blog

iUpload

Intelsat - an iCrossing Case Study

Jeffer's Pets - a Websourced, Inc. Case Study

Kuhlman Auctions, a small business blog case study (Radiant Marketing)

The Leading Hotels of the World - a Websourced, Inc. Case Study

Macromedia

Makari Case Study - a Websourced, Inc. Case Study

Maytag

Microsoft

Motorola - a Websourced, Inc. Case Study

Object Marketing Adds RSS: A Nooked Case Study

qTags Case Studies

Restoration Hardware - an iCrossing Case Study

RSS Advertising Case Study

Rococo Software Communicates with Customers Using RSS: A Nooked Case Study

TRW Automotive: Six Sigma and the Cymfony Dashboard

The Sharper Image - an iCrossing Case Study

Shades Shutters Blinds - a Websourced, Inc. Case Study

Stanford University - A Moveable Type Case Study

Stonyfield Farm - A Moveable Type Case Study

Today's Pool & Patio - an iCrossing Case Study

"Tackling Technology: Capitol Hill Blogging 101," courtesy of TECHNOSIGHT

Whitepapers:

"Search is Brand" - A white paper by Market Sentinel and Weboptimiser shows how blogs can damage brands and describing the tools and techniques companies can use to protect their online brand assets and fight back. "Search is Brand" shows how popular brands like Coca Cola and McCain are affected, and suggest how they could use blogging and web optimisation techniques to improve their online reputation and positioning, with measurable results. Download the full whitepaper here.

"Blogs, RSS, Podcasting...what’s next?" - A new whitepaper from Bacon's gives you the lowdown on understanding RSS (Really Simple Syndication) and podcasting and how it can help with your PR efforts. Find out how RSS can help benefit you, your client or your company. Download the FREE Blog whitepaper. (Reg. req.)

Gross Blog Anatomy: Dissecting Blogs from a Marketer's Perspective: A Marquis White Paper

"Earn Your Own Trust, Roll Your Own Ethics: Transparency and Beyond"

(This paper was issued in January in conjunction with the "Blogging, Journalism and Credibility" conference, which took place at Harvard earlier this year.)

"Measuring the Influence of Stakeholders on an Issue, Brand, Institution or Company"

In the academic world, citation indexes have long been the established way of objectively measuring the influence of journals, universities and researchers. This whitepaper from Onalytica shows how citation analysis can be applied to information in the public domain to give a clear picture of how stakeholders influence the public opinion of an issue, brand or organisation. It is also demonstrated that the method is effective in measuring how stakeholders influence each other; both directly and indirectly. Furthermore the paper demonstrates how the method can be used to identify where information can cost-effectively be injected into the public debate. The paper gives an example of how statistical textual analysis can be used to identify which parts of a larger issue a particular stakeholder is most focused on and therefore most likely to be engaged on. Objective measurement of the influence of stakeholders is increasingly being used by marketers, policy makers and public relations experts to improve the effectiveness of their work. Click here to download this paper.

New, Free Guide on Search Engine Optimization

A new free guide, "Taming the SEO Beast: Tips, Traps and Trends" from Fathom SEO, offer marketers insights about controversial techniques and services that can cut deeply into profitability. The guide also includes tips and tools online marketers can use to help drive traffic while staying on the safe side of the SEO ethics boundary. Register for your copy here.

MarketingSherpa's 2006 Wisdom Report Available Free

MarketingSherpa's 2006 Wisdom Report features 110 real-life stories submitted by readers on search marketing, email marketing, business-to-business marketing, running an ad agency and more. The report is now available free of charge at http://wisdom.marketingsherpa.com

Oneupweb Releases White Paper on Effective Search Engine Optimization & Marketing Campaign Launches

Oneupweb released a white paper recently that helps marketing professionals understand the benefits, actions, and principles required to launch an effective search engine optimization and marketing campaign. The free white paper correlates the benefits of search marketing to the Five P’s of marketing, a review of what actions may be appropriate responses to marketing analytics inquiries and provides a step-by-step review of the process of engaging a search marketing partner. The paper, “How to launch an Effective Search Engine Optimization and Marketing Campaign: A Guide For Marketers,� is available free at Oneupweb.com.

OneUpWeb has issued four new case studies. Check them out:

Fresh Google & Yahoo! Paid Search Strategies

Fresh Ingredients Make a Better Marketing Mix: Qualifying Partners, Plans & Processes

How to Launch an Effective Search Engine Optimization & Marketing Campaign

There's Still Money on the Table; Internet Retailer Study 2005

Echelon Targeting Releases New White Paper: “Three Direct Marketing Myths That Are Killing Your Results�

Echelon Targeting, a division of IXI Corporation, has published a white paper that explores three myths of direct marketing, explains the realities – and offers alternatives for marketers to reach their best prospects.

According to Echelon, the “Three Direct Marketing Myths� are:

Myth #1 – The more customers, the better.

Myth #2 – If a repeat customer is spending at least average dollars with you, you’re doing well with that customer.

Myth #3 – When used properly, income and other demographic measures will lead a company to those prospects with high potential value to your company.

To download a free copy of “3 Direct Marketing Myths That Are Killing Your Results,� please click here..

New Media Marketing Communications White Paper Released by iPressroom

iPressroom Corporation and Schwartzman & Associates have released a new white paper titled "New Media Marketing Communications," to provide executive level managers and corporate stakeholders with an overview of the rising influence of new media formats, the importance of integrating online marketing communications programs into standard PR campaigns and ways to leverage the web to reach marketing and PR goals.

The New Media Marketing Communications white paper, authored by Eric Schwartzman with Juliana Shallcross, outlines best practices for integrating new media into the marketing and communications mix. To download the white paper, click here.

Popularity: 7% [?]

Comments

Register for the 2009 Symposium
and Awards Gala Now!

• Recent Posts

  • An Excerpt from Trust Agents
  • Social Media Provide Untapped Opportunity to Engage High Dollar Non-profit Donors, According to Community Philanthropy 2.0 Research Study
  • SNCR to Host 4th Annual Research Symposium & Awards Gala
  • Technorati Launches Twittorati
  • Society for New Communications Research Launches New Study to Explore How Social Media Affects Business Decision Making
  • Society for New Communications Research and Middleberg Communications Announce Second Annual Middleberg/SNCR Global Survey of Media in the Wired World
  • ONA Announces Call for Nominations for 2010 Board Members
  • Society for New Communications Research Announces Call for Submissions for 2009 Excellence in New Communications Awards
  • Nonprofit Organizations Lead the Way in Social Media Adoption According to Society for New Communications Research Chair Dr. Nora Ganim Barnes and Eric Mattson of Financial Insite
  • Society for New Communications Research Fellow Danny O. Snow Named to IBPA Board

• What Are Our Fellows Thinking About Today?

  • The Eponymous Pickle » Public vs Private Sector CostsPosted 46 minutes ago
  • The Eponymous Pickle » Martin Lindstrom on Personal BrandingPosted 71 minutes ago
  • Between the Lines » RIM's BlackBerry, Apple iPhone rule smartphone roostPosted 103 minutes ago
  • KDPaine's PR Measurement Blog » AVE, WMC? Does any of it really matter? Forrester doesn’t think soPosted 2 hours ago
  • Between the Lines » CIOs: Apple iPad, slate PCs have a business rolePosted 4 hours ago
  • Between the Lines » RIM: BlackBerry sales on solid footingPosted 5 hours ago
  • Between the Lines » News to know: Server wars; Windows 7; GMail; China hacker arrests; SAPPosted 5 hours ago
  • Small Business Labs » Low Cost, Easy to Use Technologies Changing IndustriesPosted 6 hours ago

 

Copyright © 2004-2008 New Communications Review · Theme by Brian Gardner · Author Log in