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Peer39 Launches Advanced Semantic Advertising Platform

Peer39 today announced the launch of SemanticMatch™, an advanced semantic advertising platform. Based on natural language processing and machine learning, Peer39’s patented algorithms understand content meaning and sentiment, enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. SemanticMatch™ gives brands the necessary protection to target any page, including inside social media, and opens entire new targeting capabilities to online brand and performance advertisers.

For publishers, including portals, news sites, ad networks, social media, blogs, and forums, Peer39's technology effectively monetizes a wide range of online content and increases the value of content pages that grow revenue and ROI. Using SemanticMatch™, advertisers simply decide where they seek to reach users in the marketing sales funnel – anywhere from awareness (“autos”) to consideration (“SUV”) to preference (“hybrid”) to purchase and retention – and the system automatically targets their ads to relevant pages, without the need for keyword targeting or setting cookies.

Popularity: 21% [?]

Richard Binhammer of Dell Computer Speaks with SNCR Fellow John Cass at NewComm Forum

In this second in a series of special episodes of Lubetkin's Other Blog Podcast recorded during the New Communications Forum of the Society for New Communications Research, we present SNCR Senior Fellow John Cass interviewing Richard Binhammer of Dell Computer.

 

 

Richard Binhammer, left, and John Cass, SNCR Senior Fellow (Lubetkin photo)

This program was recorded April 23, 2008 at the New Communications Forum in Santa Rosa, CA.

Download the podcast here (95.7 mb stereo MP3 file, 01:09:44 duration).

Send comments to steve@professionalpodcasts.com or call our podcast comment line, +1-856-861-6146 (Europe and UK, +44 020 7193 6146)

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Keywords: sncr, new communications forum, lubetkin, cherry hill, nj, newcommreview, dell, binhammer california, santa rosa, conference, new media, social media

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Produced by Steve Lubetkin, SNCR Senior Fellow, managing partner of Professional Podcasts LLC.

Popularity: 50% [?]

Lubetkin's Other Blog Podcast Special SNCR Episode #1, Keynote Address by Joseph Jaffe at New Communications Forum, 4/2008

This program was recorded April 22, 2008 at the New Communications Forum in Santa Rosa, CA.

Download the podcast here (139 mb stereo MP3 file, 01:41:52 duration).

Send comments to steve@professionalpodcasts.com or call our podcast comment line, +1-856-861-6146 (Europe and UK, +44 020 7193 6146)

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Keywords: jaffe, sncr, new communications forum, lubetkin, cherry hill, nj, newcommreview, crayon, california, santa rosa, conference, new media

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Produced by Steve Lubetkin, SNCR Senior Fellow, managing partner of Professional Podcasts LLC.

Popularity: 15% [?]

A Proposal and a Response to AP - Quote Me Freely and Carry my Adtribution Link

By Tom Foremski, Silicon Valley Watcher & SNCR Founding Fellow

Associated Press caused a blog storm when it instituted a "fair use" policy that was anything but fair. I disagree with that policy, but I do understand the frustration of being a media professional/blogger and recovering some of the value of my work. Most bloggers have a day job, but I don't and it is tough to make a living doing what I love to do.

I spend a lot of time out and about, interviewing people, going to events, and writing. It is expensive living in San Francisco and carrying the expenses of travel and publishing. My sponsors are able to support part of my work but it doesn't cover all my costs, it would be great to recover some of the value of my work.

I'm always happy when others quote my work and I have no AP-like restrictions on how much you can quote. In fact, I allow full text commercial use of my work as long as all the links are kept intact and attribution is given. If you can make money with my work then go ahead.

However, if you do find my work useful and want to quote it, it would be great if you could carry one of my text ad links. That way if my work gets wide distribution some of that value might come back to me and/or my sponsors.

More and more blogs are now professional media companies, such as GigaOM, ReadWriteWeb, VentureBeat, All Things D, And I know there are many other professional bloggers out there that would love to share in the value that their work produces.

If they produce breaking news etc, and are widely quoted, wouldn't it be great to support their work by also giving something back? Especially if you could support that work without it costing you anything.

For example, if you quote from this post, maybe you could also carry this text-ad link next to it which has my Amazon ID embedded in it: Order the amazing Amazon Kindle Electronic Book Reader - find out why people are raving about it.

Maybe this type of link could be called a supporting link, or an adtribution link?

You don't have to carry the adtribution link but it would be seen as respectful if you did, and it would help to support the media source. Maybe if AP adopted such a system it might not seem to be so mean and ridiculous.

What do you think?

- - -

Adtribution link: Order the amazing Amazon Kindle Electronic Book Reader - find out why people are raving about it.

Adtribution link source code just copy and embed in your post:

Adtribution link: Order the amazing Amazon Kindle Electronic Book Reader - find out why people are raving about it.

The preceding article was originally posted on Silicon Valley Watcher. It is republished here with permission.

Tom Foremski is a Founding Fellow of the Society for New Communications Research. Mr. Foremski left the Financial Times as a full-time reporter and columnist in June 2004. He had joined the FT as a full time US tech correspondent and Silicon Valley columnist in 1999 when it was launching its push into the US market. Tom is still contributing a “View from the Valley” column for the FT, but his main focus is now on the popular business news site, Silicon Valley Watcher.

Popularity: 27% [?]

New RSS Driven News Portal, Barack Obama Radar, Launched by The Industry Radar

The Industry Radar, a producer of RSS syndicated enterprise news portals, has launched a news portal dedicated to the campaign of the presumptive Democratic nominee Sen. Barack Obama. Designed for the 50 state campaign, www.barackobamaradar.com aggregates news about the campaign from more than 5000 traditional news sites, YouTube, flickr, local news and media outlets and national and local political blogs updated hourly. The home page has a section with the latest headlines for each state and each state has its own page listing the latest 50 articles in detail and in coming days will have links to issue feeds, local news outlets and other state congressional, senate and gubernatorial news.

Popularity: 18% [?]

Google Most Reputable Company in US

Google is the most reputable company in the United States, according to the latest Harris Interactive Reputation Quotient study. The rest of the top five included Johnson & Johnson (#2), Intel (#3), General Mills (#4) and Kraft Foods (#5).

Popularity: 25% [?]

Information Overload Research Group to Hold Inaugural Event

The inaugural IORG event, a multi-disciplinary conference addressing cultural and technical considerations and solutions around the problem of information overload, will be held on July 15, 2008 at the Penn Club in New York City. The event will feature senior executives in the trenches (discussing their experiences in addressing the problem of Information Overload within their organizations) including Max Christoff from Morgan Stanley and Nathan Zeldes from Intel. It will also include a Visionary Vendor panel featuring companies offering new and innovative solutions that are already helping companies lessen the impact that Information Overload has on their organizations. Register at http://www.iorgforum.org

Popularity: 18% [?]

Research and Markets Releases New Report: Google Android & the Wireless Ecosystem: Will the Mobile Future be Google's Future?

Research and Markets has released a new report that examines the hype and cynicism surrounding Google's official announcement of Android and the Open Handset Alliance. The report identifies the key opportunities and critical barriers facing the future evolution of this platform.

Google's plans are focused on the development of a comprehensive ecosystem, which aims to bring mutual benefit to all participating members, and spark innovation in handset designs, content and service offerings as well as overall consumer behavior. Yet, based on the dynamics of the existing mobile industry, it faces a number of challenges. This report benchmarks the Open Handset Alliance against Japan's "Wireless Ecosystem" model, as well as competing services offered by Symbian, Microsoft, MontaVista, Apple, and RIM. Through this analysis, five key insights are presented and a roadmap for the future success of Google's Wireless Ecosystem is provided.

The report addresses several important questions:

- What is Google Android and what is its significance within the Global mobile marketspace?

- What are the opportunities for Google and other industry players in creating a robust "Wireless Ecosystem"?

- What are the key challenges standing in the way of Android's success?

- What are the most important lessons learned from the Japanese Wireless Ecosystem model over the past 9 years, and how can the Open Handset Alliance leverage these to ensure their future success?

- What is the most likely trajectory that the evolution of the Open Handset Alliance will follow over the next 12-18 months?

Key Findings:

- Linux Developers are critical - Winning developers over to the Android platform will be a critical first step upon which Google must focus. If Google fails to accomplish this by mid-2008, Android will never achieve the critical mass necessary to compete with Windows Mobile or Symbian.

- Innovation is fundamental - While the $10 Million developers challenge is nice, a long-term vision for how content developers will be compensated and rewarded for their efforts is a critical success factor.

- Operators hold the most critical role - Without Network Operators loosening their revenue-sharing strangle-hold on content developers, these companies hold the greatest power to thwart Google's ambitions. We predict that Google will succeed in acquiring a spectrum license, and to use this to "convince" operators of the value of mobile innovation, either through partnerships or direct competition.

- The power of the mobile Internet - For mobile innovation to truly succeed, Google and its Android developers must get consumers out of the habit of thinking of the Mobile Internet as a "smaller" and "less robust" PC Internet.

- Handsets are the key - Google must develop compelling incentives to convince the larger Handset Manufacturers to focus upon and innovate using Android. Without a broad range of handsets available and optimized for Android content/services, Google's mobile ad-revenue dreams will remain dreams

- The future is OFF the network - For the Open Handset Alliance to convince Operators to loosen their grip on content and service revenues, alternative (and more profitable) revenue sources must be identified. While Government regulations will impede operator's efforts to become banks, without a "carrot" to compliment the "stick" of Google's plans to become a network operator, Google's efforts to convince the world's largest operators to adopt Android will be limited. Off-Network revenues will be the key ingredient for these discussions.

For a complete overview of this report, visit Research and Markets

Popularity: 26% [?]

User-Generated Social Shopping Site Allows Members to Create Gift Registries, Wishlists, Buyer's Guides, Polls

Kazowie.com has created a unique social shopping experience. Users can connect with friends, family, and like-minded people by creating and sharing gift registries, wishlists, buyer's guides, and polls with products found on the site and anywhere on the Internet.

Industry trend data estimates that an average of 45% of consumers, ages 18 to 51 often share the products that interest them with their peers, and 31% of consumers rely on recommendations from their friends and family for purchasing products. Based on this data, Kazowie gives users a unique platform to share with others and discover online shops and products they never knew existed. See full story here.

Popularity: 19% [?]

Twebinar

A webinar and Twitter mash-up where conversations take place in real-time before, during and after the webinar, on Twitter.

Example: See http://www.twebinar.com and join us on June 26th!

Popularity: 26% [?]

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