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Web 2.0 Government Transparency Tool Reveals Campaign Contributions Given To All Committee Members

MAPLight.org's 'Committees Tool' provides a window into special interest influence, revealing campaign contributions received by each committee member from special interest groups for key bills placed before every Congressional committee. This new government transparency tool provides journalists and active citizens with hard data to identify when big money interests seek to use campaign contributions to gain access and influence legislation while it is in Committee.

"This new level of government transparency hones in on the role big-money interests play in our political process," said Daniel Newman, MAPLight.org's executive director.

MAPlight.org believes including data about supporters' and opponents' campaign contributions in news stories about legislative voting outcomes adds a layer of depth and realism to media coverage.

MAPLight.org’s research department reveals how contributions correlate with legislation so that citizens have key information needed to draw their own conclusions about how campaign contributions affect policy.

About MAPLight.org:

MAPLight.org is a nonpartisan, nonprofit, 501(c)(3) organization based in Berkeley, California. Its search engine at MAPLight.org illuminates the connection between Money And Politics (MAP) via a database of campaign contributions and legislative outcomes. Data sources include: GovTrack.us; Center for Responsive Politics (OpenSecrets.org); Federal Election Commission (FEC); and National Institute on Money in State Politics (NIMSP). Support and opposition data is obtained through testimony at public hearings, proprietary news databases and public statements on the websites of trade associations and other groups.

Popularity: 10% [?]

Sometrics Launches Social Ad Manager

Sometrics has announced the launch its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing costs while increasing revenue.

The Social Ad Manager, offered at no charge, aggregates all ad inventory – from third-party ad networks and from the publisher’s own direct ad sales. It eliminates server costs and gives developers and social networks (collectively known as “publishers”) the ability to manage and optimize all inventory in one place.

Sometrics enables publishers to socially target all inventory based on user demographics and social interests, helping them serve ads that their audiences are more likely to be interested in – and therefore more likely to interact with. In addition, the Sometrics Social Ad Manager creates custom reports detailing traffic, making it easy for publishers to package themselves as attractive channels for brands and advertisers wanting to reach the publisher’s audiences.

“We’re making it possible for publishers to apply our social intelligence to their entire ad inventory, to optimize the delivery of their ads and increase revenue,” said Ian Swanson, Sometrics CEO and co-founder. “We’ve built a system that combines analytics, targeting and branding capabilities all designed to help developers and advertisers reach their audiences within the social web. Now our clients can apply this social intelligence to every ad they serve.”

The Sometrics Social Ad Manager includes ad hosting, serving and precision-targeting using the most relevant and effective audience analysis available. The platform is coupled with Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web.

Popularity: 14% [?]

Google Releases Chrome

According to Google, Chrome is "a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier." Learn more and watch a video featuring the development team here.

Popularity: 14% [?]

GoFish Expands its Network, Broadens Audience Reach to More Than 23 Million Unique Visitors with Addition of MinyanLand

GoFish Corporation , an online entertainment and media company specializing in immersive brand opportunities, has added to its network MinyanLand, a virtual community for kids and their parents designed to entertain and educate a young generation on finance and economics. The addition of MinyanLand expands the network’s domestic reach to more than 23 million unique visitors per month. Globally, GoFish now has more than 71 million unique visitors per month, ranking number one among youth properties.

MinyanLand combines a free virtual world for kids with supporting editorial content for parents provided through the Kids & Family section of Minyanville.com, home of the Wall Street icons “Hoofy” the Bull and “Boo” the Bear. In addition, parents are encouraged to set up a Virtual Allowance that lets their kids earn MinyanMoney for chores performed in the real world. The virtual community’s mission is to engender financial literacy in young people, so a new generation better understands the concepts of basic economics and finance on a real-world level.

Through this partnership, GoFish will aggregate and distribute age-appropriate, blue chip advertising across the two portals, helping marketers effectively reach both kids and their parents. This offers finance and other consumer brand advertisers greater opportunities to participate in immersive branding, build early awareness, and influence brand preference among the youth demographic. In June, time spent per visit on MinyanLand was 36% higher than the average time spent on sites in the Kids-Entertainment category.

Popularity: 38% [?]

Odeo.com Relaunches Online Media Website

New design integrates video, audio, search.

As one of the original podcast destination sites, Odeo has announced the relaunch of its flagship website, http://odeo.com. Completely redesigned and managed under a new development team, Odeo now features millions of online syndicated audio and video episodes aggregated from thousands of websites. Users can search and discover over 500,000 channels, browse by category or keywords, subscribe to content, create playlists and get custom recommendations.

"With so many sources of syndicated content online, our team set out to create a simplified media experience that really helps users find and manage quality content,” said Rick Arturo, President of Sonic Mountain, the parent company of Odeo. "The result is an improved Odeo experience that still retains what the original team envisioned, while adding the most requested features of video and enhanced

Popularity: 23% [?]

Peer39 Launches Advanced Semantic Advertising Platform

Peer39 today announced the launch of SemanticMatch™, an advanced semantic advertising platform. Based on natural language processing and machine learning, Peer39’s patented algorithms understand content meaning and sentiment, enabling precision targeting down to the page level so that display ads appear on pages most relevant to their message. SemanticMatch™ gives brands the necessary protection to target any page, including inside social media, and opens entire new targeting capabilities to online brand and performance advertisers.

For publishers, including portals, news sites, ad networks, social media, blogs, and forums, Peer39's technology effectively monetizes a wide range of online content and increases the value of content pages that grow revenue and ROI. Using SemanticMatch™, advertisers simply decide where they seek to reach users in the marketing sales funnel – anywhere from awareness (“autos”) to consideration (“SUV”) to preference (“hybrid”) to purchase and retention – and the system automatically targets their ads to relevant pages, without the need for keyword targeting or setting cookies.

Popularity: 21% [?]

User-Generated Social Shopping Site Allows Members to Create Gift Registries, Wishlists, Buyer's Guides, Polls

Kazowie.com has created a unique social shopping experience. Users can connect with friends, family, and like-minded people by creating and sharing gift registries, wishlists, buyer's guides, and polls with products found on the site and anywhere on the Internet.

Industry trend data estimates that an average of 45% of consumers, ages 18 to 51 often share the products that interest them with their peers, and 31% of consumers rely on recommendations from their friends and family for purchasing products. Based on this data, Kazowie gives users a unique platform to share with others and discover online shops and products they never knew existed. See full story here.

Popularity: 19% [?]

Clearspirng Technologies to Promote KickApps' WYSIWYG Widget Studio

According to MediaPost's Online Media Daily, Clearspring Technologies "has agreed to promote KickApps' new WYSIWYG Widget Studio, a self-service widget-authoring environment, to the Clearspring user base."

"With the combination of WidgeADs, KickApps' format for widget advertising, and Clearspring's widget platform, the joint solution will attempt to provide an end-to-end solution for publishers and marketers to monetize widgets... The new partnership will enable Clearspring customers to more easily build their own rich-media and interactive widgets, while KickApps will use Clearspring's distribution and tracking services to provide one-click distribution and analytics to KickApps Platform users."

KickApps clients include ABC Family, CW Television, Scripps Network Interactive, HBO, and Cinemax.

Popularity: 10% [?]

Sometrics Launches Ad Platform for the Social Web

Sometrics launched a new ad serving technology specifically engineered for the social web. The free platform incorporates social targeting capabilities that help developers monetize the social web – increasing revenue by hyper-targeting their ads within the major social networking communities and niche sites.

The Sometrics ad platform includes ad hosting, serving and precision-targeting using the most relevant and effective audience analysis available. The platform is coupled with Sometrics’ social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web.

Sometrics goes beyond typical analytics to track social actions after the ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly. It can target by demographics, geography and social interests (music, sports, etc.), within the major social networking communities and to the far reaches of ultra-targeted niche sites, as well.

“We’re giving developers the tools to help them know more about their audiences and better target their ads to increase revenue,” said Sometrics CEO Ian Swanson. “We’ve combined our analytics with ad serving technology, two solutions designed specifically for the social web. What developers get is social intelligence – a deep understanding of who’s doing what within social networking websites and applications. The result is precision-targeted, more effective advertising within the massive playground that is the social web – a world that’s been frustratingly hard to quantify and monetize until now.”

Popularity: 10% [?]

Cisco Introduces Personal TelePresence for the Personal Office and Large Group Meetings

Cisco unveiled the next evolution in virtual communications with the introduction of two new environments: a personal Cisco® TelePresence system for use in individual offices and a large Cisco TelePresence room ideal for group training and cross-functional team meetings.

Cisco TelePresence System 500

Cisco TelePresence integrates advanced audio, high-definition video and interactive elements with the power of the underlying network to deliver an immersive meeting experience. Cisco TelePresence can help companies shorten sales and product-development cycles while improving operational efficiencies and supporting environmentally responsible business practices.

The two additions to the Cisco TelePresence portfolio are the Cisco TelePresence System 500 and Cisco TelePresence System 3200. They join the existing Cisco TelePresence System 1000 and 3000 endpoints, offering a portfolio that provides intercompany, multipoint and video conferencing interoperability capabilities to help customers scale virtual meetings across their organizations, simply, over a converged network.

With the introduction of the Cisco TelePresence System 500, the immersive power of Cisco TelePresence is extended into the personal office. This smaller form factor retains all the same qualities of the life-size, face-to-face Cisco TelePresence interaction while giving organizations the flexibility to support intimate, one-on-one meetings or enable employees to join larger group meetings from personal workspaces. The Cisco TelePresence System 500 also provides a lower-cost entry point for medium-sized businesses to experience telepresence in communication with partners, customers or suppliers.

The Cisco TelePresence System 500 integrates a 37-inch display, camera, an innovative microphone array, speakers and specially-designed lighting in a complete solution that can be placed on a desk, mounted on the wall or stand on a pedestal in a private office, creating one of the first high-definition telepresence experiences for personal use. Maintaining the Cisco TelePresence experience, it allows users to participate in virtual meetings as an equal participant, appearing life-size to participants in other Cisco TelePresence rooms. The Cisco TelePresence 500 can also be used as a second monitor in a personal office or as a digital sign through integration with the Cisco Digital Media System video technology for digital signage and desktop video streaming.

The Cisco TelePresence System 3200 builds on the success of the six-person Cisco TelePresence System 3000 by tripling the room capacity and augmenting the virtual table with a second row of seating for larger venues. Ideal for headquarters sites or large regional offices, the system allows large teams to meet and collaborate virtually with remote participants when much of the team is in one physical location, or conduct training or classroom applications easily with remote participants or presenters.

The Cisco TelePresence System 3200 is designed to provide the same high-quality audio and video experience to meeting participants in both rows, without requiring a raised row of second seating. With table configurations for either 12 or 18 participants, new camera lenses, microphones for back-row participants, and a new codec that supports data sharing at 30 fps, the Cisco TelePresence System 3200 embodies the sophisticated innovation that has become the standard for Cisco TelePresence.

"SAP is commited to delivering products and services that help accelerate business innovation for our customers," said Dietmar Bruder, vice president, SAP IT Infrastructure Services. "As a leading provider of business software solutions, we are constantly rethinking success and what it takes to be agile, integrated, and flexible to respond to change and complex pressures - to do more, and deliver more effectively to our customers. With Cisco TelePresence, we can work faster without sacrificing any of the face-to-face interaction that is so crucial to gaining consensus across teams. The CTS 3200 especially helps us scale training and handle larger meetings, it's a key addition to our Cisco TelePresence portfolio."

The recent introduction of intercompany Cisco TelePresence services will enable companies to meet in-person with partners, customers or suppliers with the same simplicity, security and experience as they can internally today. This breakthrough in video communications, combined with today's introduction of additional Cisco TelePresence endpoints, will help extend the power of the technology into a broader range of companies and meeting environments.

"Video is rapidly becoming the most effective way to communicate and share information," said Charles Stucki, vice president and general manager, TelePresence Systems business unit, Cisco. "TelePresence is much more than video. TelePresence puts you into the meeting in every important sense. With our recent developments in intercompany and interoperability with video conferencing and an expanded portfolio of solutions, we've dramatically increased the uses for and value of TelePresence. This will help accelerate the proliferation across organizations of all sizes."

Critical to delivering the innovative Cisco TelePresence experience are integrated services from certified partners and Cisco. Cisco offers new specific enhanced and streamlined services for Cisco TelePresence System 500 installation and configuration to rapidly and cost-effectively scale deployments.

Cisco also recently enhanced Cisco TelePresence multipoint capabilities with the ability to scale in a single meeting up to 48 sites, and has released interoperability with standards-based videoconferencing systems to help organizations scale Cisco TelePresence deployments.
List Pricing and Availability

The Cisco TelePresence System 500 has a list price of $33,900 USD; the Cisco TelePresence 3200 has a list price of $340,000 USD. Both ship in the third calendar quarter of 2008. A $90,000 USD list Cisco TelePresence System 3200 upgrade kit is also available for Cisco TelePresence System 3000 customers.

Popularity: 21% [?]

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